Mini-MBA for Designers: Online + Community

About Mini-MBA for Designers: Online + Community

Learn business skills from C-level pros at Uber, Apple & Cleo. For senior designers, creative directors, design leaders ready to make bigger impact in organisations.

Course is for: Senior designers, creative directors, and design leaders with experience who are ready to make a bigger impact at the executive level in their organisations. This course is specifically crafted for design professionals who want to speak business language and translate their creative work into measurable business results. You will learn: How to translate design decisions into business terms that executives understand Business skills that CEOs look for in top design leaders Strategies to secure buy-in from leadership and stakeholders Methods to demonstrate measurable impact of your design work Finance fundamentals How to influence products or brands and shift your design career trajectory Course Structure: Chapter 1: Think Like a CEO Understand C-level decision-making and business metrics. Learn KPIs, OKRs, and how to gain influence by aligning with executive priorities. 33 min content + 2 exercises + case study Chapter 2: Understand Business MetricsMaster essential business terms like CAC, LTV, and the Bowtie Funnel. Learn how design work impacts key business numbers. 1 hour content + 2 exercises + case study Chapter 3: Connect Design to Business Link design work to business outcomes using experience metrics. Learn the "Vision to Value Tree" method. 34 min content + 3 exercises + case study Chapter 4: Dive Deep into Finance Understand P&L statements and financial fundamentals. Connect your daily work to company profitability. 20 min content + 2 exercises + case study Chapter 5: Launch New Features, Products or Brands Explore Go-to-Market strategy, calculate TAM/SAM/SOM, identify ideal customers, and analyze competitors. 30 min content + 2 exercises + case study Chapter 6: Explore Pricing Strategies (Advanced) Learn business models, pricing decisions, and differences between B2C and B2B pricing strategies. 1.5 hour content + 2 exercises + case study Chapter 7: Fall in Love with Sales (Advanced) Master internal buy-in techniques, SPICE Framework, and present ideas as business solutions. 20 min content + 2 exercises + case study Completion Certificate LinkedIn-ready certificate to showcase your business leadership skills. Optional: Live power-up sessions with teachers and community access throughout

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Speakers

Paul Wright,
of Head of EMEA at Uber Advertising, former Apple, Amazon
Learn more about Paul Wright,

Paul has led business development and sales strategy at the world's biggest companies like Uber, Apple, Amazon and Farfetch. He is also dyslexic and aims to help companies better support neurodiverse team members.

Martina Presnajderova
of Pricing at Deel, former Wise
Learn more about Martina Presnajderova

Martina has led global pricing optimisation at Wise, balancing product value with financial implications. She has driven machine-learning initiatives in the startup sector to maximise profitability and now leads pricing at Deel.

Kate Pincott,
of Director of Product Design & Research at Multiverse
Learn more about Kate Pincott,

Kate has driven value for brands including Barclays, GfK, Pentagram, ustwo, and Meta. Following this, she was Product Design Manager at Cleo, a fast-growing fintech company that has doubled its revenue for three consecutive years

Paul Albert
of Fractional Chief Revenue Officer at ReVAmp Revenue, former Zappi
Learn more about Paul Albert

Paul has over 20 years of experience working across startups, scale-ups and turnarounds. He's launched four multi-million-dollar businesses and scaled Zappi in Europe from £0 to £8M within four years.

Price

Venue

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United Kingdom

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