The 12th edition of CXI Brand talks! CXI is a one-day brand and corporate identity event organized by Bielefeld School of Design. During the sessions questions like "What defines the effectiveness of a corporate identity project?", "What exactly is needed, from both client and agency?", and "how can such a complex process be implemented in a way that works?" will be addressed, next to showcasing re-designs for big brands.
In branding projects many factors are at play – and number one is the quality of the collaboration between agency and client. This is why CXI features presentations from both sides, covering the creation as well as the development of a project. Selected clients and agencies will be showing TOGETHER how things look from both sides of the partnership, identifying problem areas and presenting solutions. They will give insights into the complexity and sheer breadth of what is involved in defining a project, bringing clarity to desired outcomes, decisions that are made to achieve these, and the results that can be expected. CXI has been running since 2009, and with 1000 attendees has become the largest corporate and brand identity conference.