How to become Chief Design Officer at Samsung

About How to become Chief Design Officer at Samsung

90-minute conversation about the Chief Design Officer role, the business value of creativity, and leading design at three of the world's best-known companies.

Mauro has been the first-ever Chief Design Officer at three global multibillion-dollar companies: 3M, PepsiCo and Samsung. After 13 years at PepsiCo leading design for brands such as Pepsi, Lay’s, Gatorade and Doritos, he joined Samsung Electronics in April 2025 as its inaugural President and Chief Design Officer. He now leads 1,500 designers across the company’s mobile, TV and display, and home appliance businesses. In this practical, 90-minute conversation, Ekaterina Solomeina will discuss with Mauro what his role as a Chief Design Officer really involves, how he has made the case for design in three very different global companies, and why he believes innovation should always start with people. What we'll talk about What does it take to be the first Chief Design Officer at a global company? How do you prove the value of creativity to a boardroom that thinks in numbers? How does the Chief Design Officer role change from 3M to PepsiCo to Samsung? How can more designers find their way into the boardroom?

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Speakers

of President and Chief Design Officer at Samsung Electronics
Learn more about Mauro Porcini

At Samsung Electronics Mauro leads design across mobile, TV and home appliances. He joined Samsung in 2025 after 13 years as PepsiCo's first Chief Design Officer, leading design teams in more than 16 cities worldwide for brands such as Pepsi, Lay's, Gatorade and Doritos. Before that, he became the first Chief Design Officer at 3M. Mauro is the author of the book "The Human Side of Innovation " and the host of the podcast “In Your Shoes with Mauro Porcini”, where he talks to creative leaders from around the world.

Ekaterina Solomeina
of Co-Founder of Future London Academy, Executive School for Creatives
Learn more about Ekaterina Solomeina

As the host of Future London Academy’s Creative Capes podcast, Ekaterina has interviewed some of the world's most influential design leaders, from Google's Ivy Ross to IDEO Partner Michelle Lee. She co-founded Future London Academy in 2013, after more than 20 years as a creative director in branding, advertising and digital product design, working with Microsoft, Nike and Samsung and collaborating with product leaders at Uber and Amazon. Today, Future London Academy is an executive school for creatives, with C-level faculty including the co-founders of AKQA and Wolff Olins.

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