May 29

Multi-persona Journey Maps: One Map, Many Perspectives

Location
Online
Attendance
Online Event
Host
UXPressia

Join the event to learn more about multiple-persona journey maps, what they can be like, and when it’s best to use them.

It’s not a secret that, typically, a customer journey map reflects the journey one persona takes when using a product or a service. But what if there are a couple of different personas that walk similar journeys? Or the ones who interact with one another? You can definitely build a separate map for each persona, but it’s where multiple personas on the journey map can come in handy. Join the event to learn more about multiple-persona journey maps, what they can be like, and when it’s best to use them. During the webinar, we’ll share our approach to building multi-persona maps and will showcase two examples to provide you with a clear understanding of how multi-persona maps work in practice. 📄 During the event, you will: 🔹 Learn what multi-persona customer journey maps are and why you might need them; 🔹 Understand how to choose between building multiple journey maps and one multi-persona map; 🔹 Explore 2 use cases for this type of map; 🔹 Walk through B2B and B2C examples of a multi-persona map. By the end of this event, you will have gained the knowledge and inspiration needed to create effective multi-persona maps that drive customer-centric strategies and lead to enhanced experiences for your target audiences.