UX Horizons 2023

Jesse James Garrett is a prominent figure in the field of user experience (UX) design. With over two decades of experience, he has made significant contributions to the discipline. As the author of "The Elements of User Experience," he pioneered the widely adopted UX design framework that encompasses strategy, scope, structure, skeleton, and surface. Garrett is also the co-founder of Adaptive Path, a renowned UX consultancy, where he worked with numerous high-profile clients. His expertise and thought leadership have made him a sought-after speaker at conferences worldwide. Through his executive coaching practice and his acclaimed design leadership podcast Finding Our Way, Garrett continues to shape the UX landscape and inspire designers around the globe.

Bridging the Gap: Creating True Partnership Between Product and Design
Analyzing and breaking through the cultural and process challenges that prevent product and design leaders from working together effectively

As a creative leader, Hans fosters collaboration and nurtures talent within his team at Keen Design. He is known for his ability to inspire and guide his colleagues to push creative boundaries and achieve outstanding outcomes. With a solid foundation in both traditional and digital design, Hans continuously evolves his skill set to stay ahead of emerging trends and technologies, ensuring that his work remains innovative and impactful. In addition to his work for Keen designers, Hans is engaged in transformational programs for clients. He helps them grow their design maturity by helping them organize their designers and design departments. And he helps them onboard other roles (such as product owners and business analysts) onto design thinking.

The art of in-house design teams
Exploring the connection between UX design careers and UX maturity in organizational settings, looking at the perspectives of both the UX designers and the organizations. How do you integrate UX design in a organization and how do you support your UX designer's ambitions and maximize their value to the organization?

With a background in industrial design engineering, with a focus on human-product interaction, Hannah has over 20 years of experience in the field of user experience. She worked for 8 years in South Africa and various countries in Africa, where she developed digital experiences for the financial industry in developing countries. Her Executive MBA with a focus on Responsible Leadership & Sustainability led her into the field of sustainability. Currently, she works as a Product Design Lead at Ecochain, a scale-up in sustainability that empowers organisations to achieve their sustainability goals by providing them with software to map out their product footprints.

Where do UX & sustainability meet?
Can you contribute to sustainability in the field of UX? This thought-provoking question is open for discussion. In an interactive session, I aspire to demonstrate how UX can contribute to sustainability, drawing from my personal experience and vision.

After joining Deutsche Bank as a consultant Niels is now a member of the banks 'New Banking‘ initiative. He is focused on scaling & enhancing user research capabilities and fostering omnichannel alignment of the various channels, products and services being developed. The focus on customers attitude & behavior is of high importance for the bank, which is currently undergoing a major technological transformation. Before joining Deutsche Bank, Niels worked for various agencies, startups and clients from the tech & automotive sector. This background equips him with the skills to drive the bank's user research efforts, bridging gaps between teams, involving stakeholders effectively, and therefore creating an enhanced user experience. As the Interaction Design Foundations Country Manager for Germany, he holds an honorary role where he fosters local communities across the country by organizing meet-ups, the onboarding of Local Leaders and building connections between design professionals and enthusiasts.

Enhancing UX Maturity in Designing Financial Services for the Masses
Insights on how to steer challenges while increasing UX & research efforts during one of Europe’s biggest IT projects

Jonathan Arnowitz has been managing and designing compelling user experiences for over 30 years. He is the author of the leading book on designing prototypes, Effective Prototyping for Software Makers, which Don Norman describes as "Everything you ever wanted to know [about prototyping], but had no idea who to ask." Jonathan’s astonishing career has brought him to the point where he is a recognized expert on design management, conceptual design and data visualizations. As a design manager, Jonathan has always been fascinated with the magic of design. The magic to transform problems into elegant solutions through solid processes that lead to innovation and design excellence. Jonathan has lead teams to successfully exceed expectations in the creation of innovative and immersive user experiences, working for such companies as Google, Varian, VMWare, Nokia, General Electric, and various start-ups. Jonathan has also served on the Executive Committee of the ACM Special interest group on Human-computer Interaction (ACM/SIGCHI). He is also the founder and Chair of the Designing for User Experiences Conference and has been co-chairs of several other conferences and CHI (Computer-Human Interaction) conference tracks.

Mauro Rego is a Brazilian Designer based in Berlin. Previously to Google, he has worked for companies like SAP, Telekom, Airbus, Tesco and ÖBB (to name a few). Besides crafting, he has been teaching professionally at universities and companies internationally.

Designing for Generative AI
Presenting the challenges and insights on designing products and services for/with Generative AI

Marcel Kouwenberg is passioned about creating a better world for people and business by optimal use of tech. He started as graphic designer long ago and developed himself in different leading and managing roles towards User experience lead for Inter IKEA, the owner of the IKEA concept and brand. Currently, Marcel is working on a structural change of the IKEA concept to enable the IKEA unique customer experience by making knowledge and learning globally available to all IKEA co-workers in the moment of need. A very complex programm with innovative technology connecting all kind of silos. His approach is to make things simple, learn by doing and let the reality lead the design, development and monitoring.

Employee Experience
Many stakeholders, hyper personalization, semantic web. High complexity. How to create a completely new way of offering the right content driven by user needs and reality.

Maureen works as a Product Designer at Miro, Amsterdam after having worked and lived in Berlin for the past 10 years. Her journey into UX design isn’t a typical one. After dropping out of art school and deciding that a career in art is not the right move, Maureen worked at a start-up in Berlin and later on switched careers to become a UX designer. Her struggles of starting in a new industry inspired her to share her story online, in hopes to motivate and help other career switchers. What started as a hobby turned into a passion for community building and content creation. She build a 42k+ online community from the ground up, hosted design events for Friends of Figma Berlin and creates YouTube videos and webinars for online schools.

Personal Branding for Designers
Networking is awkward? It doesn’t have to be. In this workshop we’ll look into how online personas and content creation can help you build a network and grow your career.