In their presentation Creative Director Leopold Hoepner and Lead Software Developer Antonine Nivet of the audio branding, motion design and service designagency why do birds will showcase their award-winning project „MusiCurve“.
Winner of the "UX Design Award | Product 2022 With “MusiCurve“, why do birds developed an easy-to-use software tool that allows users to change the intensity of a given music-piece and adapt it to the dramaturgy of a film. The target group are marketing-, HR-, social media managers and designers in corporations with little or no knowledge of music software and teams that do not have a budget to hire a sound studio to do the dubbing for a film production. UXDA-Jury Member Tapani Jokinen about the project: The concept of MusiCurve is brilliantly simple and easy to use. It does not require any specialist skills and enables everybody to set up a video with a perfectly matching sound in a self-explanatory way. The solution adequately fits the needs of its target group, and greatly reduces the effort needed for an otherwise time-consuming and complex process. About the Format: Deep Dive: Award Winners presents outstanding projects from the professional Award categories Product and Concept. The format, interactive live presentations followed by a Q&A session, offers behind-the-scenes insights into award-winning projects and facilitates a dialogue with successful experience design teams. Presented by Ake Rudolf, Head of Strategy / Award Director, International Design Center Berlin (IDZ)