- LocationDüsseldorf, Germany
- AttendanceIn-person Event
Feeling burned by repeated privacy breaches, manipulated by misleading information, and bullied by bad actors who alienate and abuse, customers come to our products these days with a range of complicated emotions. Now more than ever, we need to learn how to design for the complex emotions of our customers using foundational principles of design and psychology guided by sound ethics.
Get a fresh perspective on designing human experiences filled with emotions—good, bad, and all that’s between—in this workshop with Aarron Walter, author of the best selling book Designing for Emotion now in its second edition. Aarron will show you how the best products and services use emotional design to create powerful moments in their customer journey, and he’ll share the principles of psychology that shape emotional engagement so you can apply them to your work too.
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