-ing Creative Festival

Stefan Sagmeister is, most likely, the number one name in design right now. Double Grammy award-winner, (plus every design prize under the sun), Stefan is the mastermind behind contemporary visual masterpieces including The Happy Show - the most visited graphic-design exhibit in history, and the iconic artwork of our generation's most influential rock stars and cultural titans, from The Rolling Stones to Jay Z and the Guggenheim Museum. With the biggest international names, including Levi’s, The New York Times, and HBO on his endless client list, Stefan’s name precedes him.

Why Beauty Matters
Stefan Sagmeister will use examples from architecture, design and science to show that beauty is no mere surface strategy. He will try to prove that we not only feel differently when we are surrounded by beauty, but we also behave differently.

Mackey’s creative style is behind some of the most-loved and diverse logos in today’s world - from Instagram to Oculus. Less is more when it comes to Mackey Saturday’s distinguished design style. The award-winning designer’s focus and success lie within two key elements of unforgettable design: simplicity and minimalism - designs that don’t ask for our attention, but whose attention we give.

Making a Mark
Mackey’s talk will walk us through how he went from designing odds and ends for friends, to creating some of the most recognisable brand identities around today, working with legacy companies such as Nike and Disney. At -ing 2020, Mackey will offer behind-the-scenes details of what it really takes to design globally recognised brands, while providing you with the tools you need to pursue those dreams. Let’s create your vision.

Shuya Gong is a senior designer at IDEO CoLab and an instructor and Design Innovation Fellow at Harvard University School of Engineering and Applied Sciences. Talk to her about living life without plastic, rapid prototyping, and the dystopian (and utopian!) ways technology might change our daily lives. With a background in mechanical engineering and venture design from Harvard, she prototypes the future with companies at the CoLab by exploring how emerging technologies generate systemic change. She has collaborated with Target, H&M, Nasdaq, Fidelity on projects spanning the future of food, insurance, fashion, finance, and more.

Designing for Future Users
Shuya Gong’s talk will address the question of how to design for users that don’t yet exist. Come and find out how to prototype with technology still in its evolution, and where to find inspiration to design for an inclusive future, while still keeping a human-centred process.

Pum Lefebure is an award-winning creative director and savvy business leader, co-founder and chief creative officer of Design Army in Washington, DC. Her clients include the Academy Awards, Lucas Film, Adobe, Disney, Bloomingdale’s, Ritz Carlton, PepsiCo, Washington Ballet, Smithsonian and Neenah. Pum's hallmark is a distinctive union of the artistic and the commercial, and unique art direction which has been featured in the New York Times, Adweek, Fast Company, Forbes, Huffington Post, to name just a few. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, among others. Pum regularly judges elite design competitions around the world, including Cannes Lions, Clio, D&AD and Spikes Asia, served as the President of the One Show Design jury, AdFest, and London International Awards, and is currently a member of the Board of Directors for The One Club in New York.

Undeniable: Creating Brand Images that Can’t Be Ignored
Pum is coming to -ing 2020 in Dubai to tell us all about what it takes to create brand images that make an instant impression, by finding and creating beauty literally anywhere in the world. Get an insider's perspective on how Design Army tells compelling stories with arresting visuals that have the power to stop us in our tracks.

Award-winning designers Nicole and Noreen are the founders of Alternate Universe (AU), a brand-new creative venture agency in Los Angeles. Before AU, the dynamic duo led a 100+ person design team at global creative agency Wieden+Kennedy in Portland, overseeing client projects, creative direction and business development for the growing design studio. The pair have worked with global brands such as Nike, Facebook, Samsung, KFC, Airbnb, Coca-Cola, Converse, Participant Media and HP Omen. Before relocating to Portland from Los Angeles, Nicole had been running her own design agency NJ (L.A.). She began her career at The Designers Republic before joining New York’s karlssonwilker. As Chief Creative Officer at Tatcha, Noreen managed both the designers and teams across products for the U.S, China and Japan markets. Before Tatcha, she was Co-Founder and Partner of AdamsMorioka for 25 years—leading the re-branding of Nickelodeon, VH1, Sundance and The Academy of Motion, Picture Arts and Sciences.

A Deep Dive into Curiosity
The former Heads of Design of global creative agency Wieden+Kennedy will take “A Deep Dive into Curiosity”, a not-so-fancy-pants chat with Noreen Morioka and Nicole Jacek, for an exploration on curiosity fuelling creativity and their approach to design.