November 10

How to Become Chief Design Officer at Bentley

Location
Online
Attendance
Online Event
Host
Future London Academy

About How to Become Chief Design Officer at Bentley

A conversation about the Chief Design Officer role, the business value of creativity, and 30 years of leading design at the top.

Issa began his career at Adobe, then co-founded Veer, a stock image and font brand loved by designers and later acquired by Bill Gates' company Corbis. Thirty years on, he's one of the few designers with a seat at the top as a Chief Design Officer at Bentley Systems, the global engineering software company. His teams design the tools engineers use to shape the cities, transport and energy networks millions of people rely on. In this practical, 90-minute conversation, Ekaterina Solomeina will discuss with Issa what his role as a Chief Design Officer really involves, how creatives earn influence in rooms full of engineers and numbers, and why he believes mature design leadership is four roles in constant motion: visionary, orchestrator, translator and change agent. What we'll talk about How does design earn influence in an engineer-led business? How do you prove the value of creativity to a boardroom that thinks in numbers? What impact does design have on a business, and how can you measure it? How can more creatives and designers find their way into the boardroom? What challenges do Chief Design Officers face?

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Speakers

Issa Breibish

of Chief Design Officer at Bentley Systems

Learn more about Issa Breibish

Issa is an award-winning design executive with over 30 years of experience. As Chief Design Officer at Bentley Systems, Issa leads multidisciplinary teams across product, brand and digital experience – work that touches thousands of daily users whose efforts support millions of lives around the globe. Before Bentley, he served as Chief Customer Officer at Seequent, leading the CX organisation through its acquisition, and held influential roles at Adobe, Corbis and Verity. He also co-founded Veer, a design-forward brand that became a creative industry love-mark before being acquired by Bill Gates and Corbis.

Ekaterina Solomeina

of Co-Founder of Future London Academy, Executive School for Creatives

Learn more about Ekaterina Solomeina

As the host of Future London Academy’s Creative Capes podcast, Ekaterina has interviewed some of the world's most influential design leaders, from Google's Ivy Ross to IDEO Partner Michelle Lee. She co-founded Future London Academy in 2013, after more than 20 years as a creative director in branding, advertising and digital product design, working with Microsoft, Nike and Samsung and collaborating with product leaders at Uber and Amazon. Today, Future London Academy is an executive school for creatives, with C-level faculty including the co-founders of AKQA and Wolff Olins.