Design Design Teams and Secure Investment • Leadership training

About Design Design Teams and Secure Investment • Leadership training

Learn to secure design investment and build design teams strategically as your organisation matures, budgets tighten, and AI evolves traditional design roles and product innovation practices by employing a design-as-a-business approach used at brands like CapitalOne and KFC.

How you shape design teams, hire talent, and develop people makes or breaks your effectiveness as a leader. Learn to secure design investment and build design teams strategically as your organisation matures, budgets tighten, and AI evolves traditional design roles and product innovation practices by employing a design-as-a-business approach used at brands like CapitalOne and KFC. Senior Design leader Jessa guides you through conducting maturity assessments and crafting team roadmaps that optimise for resilience, performance, or scaling. Receive clear frameworks for navigating tough decisions between specialist vs. generalist roles and IC vs. management careers by understanding the real trade-offs that drive team success. Understand how to connect team plans to financial numbers to create design-specific investment requirements as practiced at global brands like CapitalOne and Yum Brands (KFC, Pizza Hut, Taco Bell). Exclusive learning with a seasoned leader: Shaping design teams → How to assess design team maturity to identify strengths, gaps, and opportunities for growth. → Building a design organisation roadmap and maturity path focused on goals such as resilience, performance, or scaling. Securing design investment → Which types of investment (time, resources, people, tools) you need to manage as a leader. → How you align design initiatives with business goals to gain executive buy-in and drive strategic impact. → Navigating complex organisational structures to advocate for and secure design resources. → Shaping compelling business cases for design investment using a design-as-a-business approach employed by brands like CapitalOne and KFC.

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Related Topics

• Experience Design
• Digital Design