&NowEast

Not long ago, history separated two Europes into West and East. West was fresh, colorful, and smart. East was cold, grey, and Utopia. And we are all aware of the stereotypes, but something still lives as a legend. Now borders are off, the Internet is on, we have ponies and rainbows, and we repeatedly ask ourselves if our grass is as green as the other side. Or maybe greener? AndNowEast looks right of the imaginary fault line and asks: Is there an Eastern European visual genius loci? The poster has continuously adapted from Intaglio to Indigo to Instagram to answer our communication needs. The placard is a versatile vehicle, a mirror of our social and cultural environment, and a summary of our material and immaterial appetites. In short, it is a colored radiograph of civilization. AndNowEast invites designers from Albania, Belarus, Bosnia and Herzegovina, Bulgaria, Croatia, Estonia, Greece, Hungary, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Romania, Serbia, Slovakia, Slovenia, The Czech Republic, Ukraine to submit posters to the AndNowEast Poster Festival. A local initiative with a regional reach and a global mindset, made by European optimists who believe the East is a magical place and view Eastern posters as condensed displays of an under-the-radar regional visual ethos that may contribute to a more energetic European spirit. AndNowEast encourages community dialogue and aims to build a directory of local voices and promote their work. AndNowEast is a festival showcasing posters created by designers born and/or working in Eastern Europe for local/regional events or campaigns.